Jarred Rhodes, CEO of Cold Vision Outdoors, is a self-proclaimed ice fishing addict. Jarred created his business to take newcomers ice fishing, introducing people to the sport and to the area. Not only does he bring people on the ice, he brings the ice to people by capturing many of his adventures on his YouTube channel. His videos feel like you’re fishing right alongside him. Jarred’s value of camaraderie and positivity come through on and off the ice!
Fun fact: Jarred’s first ice auger was a hand-me-down Jiffy gas auger–and he still has it today.
